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A guide to Instagram Hashtags

February 5, 2021

If you’ve heard of Instagram, then you’re probably heard of hashtags. What are hashtags, and how can you use them to get more eyes on your content?

What is a hashtag?

A hashtag is a target word that allows you to be categorised by Instagram. This means that if someone is looking up a hashtag you have used in your image, then they have a chance to stumble upon your account.

Hashtags are useful because they can bring a new audience of people to your page, who are already interested in your content. For example, a baby food brand may use hashtags such as #toddlerfood #frozenmeals #healthyfood to drive people to their Instagram account.


According to Fohr Insights, “A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.”

What hashtags should you use for your account?

While it may seem tempting to use the more popular hashtag options for your brand, you may get a better response (and more loyal audience) from more niche or specific hashtags, eg. #healthytoddlerfood #healthyfrozenfood #freezerfriendlymeals.

These hashtags may perform better because there aren’t so many people using them. This means that they will appear closer to the top of the hashtag’s feed, and so your content is more discoverable. However, you could always use a mixture of popular and more niche hashtags to get more engagement.

A great idea is to look at your competition and relevant Instagram influencers in your field to see what hashtags they post. This should give you some idea of which hashtags could be right for your account.

Tip: Instagram design/ scheduling platforms such as Later and Unum have features that can recommend relevant hashtags for you based on your brand.

How many hashtags should I use each post?

Although Instagram allows you to use 30 hashtags per caption/comment, according to AdExpresso, the magic number of hashtags is 11.

How can I present my hashtags?

Either you can post your hashtags with your caption, or if you want your post to look neater, you could always post them in the comment section below. This is a tactic used by many brands to clean up the look of their accounts.

Can you add hashtags to your stories?


Yes, you can! You can use up to 10 Instagram hashtags on your stories. These hashtags also help you be discovered by people who are looking for similar content.

So there you have it, a guide to hashtags. If you still feel like you have room to learn more about hashtags, then we would recommend checking out this more detailed article.

Now that you know more about hashtags, they should be able to help you reach your marketing dreams. You know what they say, hashtags are an Instagram marketer’s best friend!

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