We specialise in working with small businesses, so we understand the huge impact COVID-19 has had. We manage the social media accounts for a large number of businesses throughout New Zealand, and all of them have been impacted by the lockdown. Having to close retail stores, salons, offices, and studios, and suddenly finding yourself working from home unable to trade as normal can be daunting. We are here to give you some top tips on how to use the lockdown time to keep focused, and help your business survive.
• Update your Website. It’s one of those jobs that you always mean to get around to doing, but never have the time. Go through all your recent photography and give your website a refresh.
• Get social! Social media is crucial for every business, but now more than ever. The lockdown means more people are on social media than previously, so use this time to communicate with your existing customers about shipping, product availability and updates. Grow your following and client base by talking about your product/services, who you are, your brand ethos. If you are not already on stories, start doing behind the scenes videos, product videos, and share what you are doing on lockdown. In small businesses, customers love to know the person behind the brand, this help create brand loyalty. Need more stories tips? Keep an eye out for a detailed blog post soon.
• Get blogging! Improve your SEO and start writing blogs – google will love you for it! Talk about recent products, past client experiences, where you source your products from, share some ‘get to know you’ info let your customers know who you are & your staff. Remember to use lots of key words in your blog, and name your images based upon what customers would search for.
• Testimonials. Use this time to contact past customers and ask them to do a testimonial and rating on google and facebook. Ask permission to use the best ones on your website.
• Re-model your business plan. Take a step back and review your practises. What can you improve? Can you make booking forms easier and nicer looking. Is the new staff introduction pdf out of date? Take a look through the past year figures, what products were not doing well before lockdown, consider dropping or replacing these lines. Write your post COVID-19 lockdown plan, then a 1 year and 5 year business goals. This will help keep you focused with a goal to focus on.
• Contact financial institutions. You may be eligible for a government wage subsidy that will help pay yourself and any staff. Speak to loan companies, many lending facilities are offering interest only payments. If you rent a store or studio, contact your landlord and ask about any COVID-19 reductions. The landlord will still have payments to make too, however they be open to passing on any discounts that has been passed on to them, it’s worth asking as they won’t want to lose you and have their space sitting empty.
• Keep up staff morale. Use video conference apps like Zoom to hold daily or weekly meetings with your staff. Staying social connected is not only important for your mental health, but it will also help ready the business to get back to normal as soon as possible when lockdown ends.
Need help with your social media? We understand the massive impact COVID-19 has had on small businesses, so we are paying it forward and offering a massive 50% discount on our Social Media Management plans. Getting your brand noticed on social media has never been more important, connecting to your existing followers and reaching out to a wider audience, which in turn will grow your client base ready for when normal life resumes. This amazing discount means our Social Media Management packages start from as little as $115 + GST a month. If you would like to find out more please email firstname.lastname@example.org and quote the discount code COVID-19