The do’s and don’ts of Instagram Business

December 4, 2020

Instagram may seem like a scary place for those who are just starting out, but there are so many benefits. In this article, you’ll learn to avoid those novice Instagram mistakes, and you’ll become a pro in no time!

So let’s get started, shall we?


Post high-quality images and thoughtful captions

Instagram is a visual medium, so it’s important to post high-quality images. Always remember to double-check that the pictures you are posting aren’t fuzzy.

Post thoughtful captions

Thoughtful captions should accompany these photos, and you should mix between short-form and longer-form captions.

Post consistently

Consistency is key! According to Social Buddy: “Posting more increases engagement and also earns you more followers faster.” So make sure to continuously post high-quality content.

Use hashtags

Hashtags are a great way for new followers to find you, so make sure you are using at least 3 hashtags on every post. But don’t spam your followers with a block of hashtags!

Reply to every comment

When someone takes the time out of their day to comment on your Instagram post or story, make sure to always reply back! This opens up a conversation with your clients and makes them feel like they can trust you and can comment on your posts in the future.

Use filler images

If your Instagram is looking like a product explosion, it might be good to break up your content with some filler images. To find filler images just search something relating to the subject of your brand and select your image. Just remember to check the person’s Instagram bio doesn’t say anything about not using their images, and tag them in your post. Also, try to stay clear of any post that is advertising another product.

Use a scheduling app such as Later

Scheduling apps are very useful tools that enable you to layout your work so you can see visually how your content looks. You can also schedule content weeks in advance and then just forget about it!

Post your content at the best times

Another great reason to use a scheduling app is that these apps will give you an estimated best time to post for maximum engagement. So make the most of this feature!

Use influencers

Don’t be afraid to use influencers when marketing your products. Instagram influencers have large followings and will provide you content for a much smaller cost than traditional advertising. Just make sure you are adhering to the ASA guidelines when working with influencers!

Use the posts/stories people tag you in

A great source of Instagram content is posts and stories that your followers tag you in. Just remember to credit these people when you use their image. Free advertising, yes, please!

Use stories

Stories create a fuller brand image and get a large amount of engagement. You can also use the ‘poll’ and ‘question’ sticker to get direct feedback on your products.


Play games

Frequently on Instagram people will follow and unfollow accounts within a short space of time to gain followers without following another person back. This is a very childish and short-lived tactic to gain followers. Do not be like these people.

Be overly negative

People don’t want to follow accounts that spam them with negative content. No one likes a negative Nelly! 

Over-use filters

Yes, filters can be great, but that doesn’t mean you have to use them for every post! Also, stay clear of very artificial-looking filters.

Pay for followers or likes

It might seem tempting, but this is a terrible idea in the long-run. You will end up with low follower engagement, and Instagram may even shut down your account!

Ask for people to follow you

No one wants someone begging you to follow them, so don’t comment on other people’s pages asking them to follow you.

Spam your followers

Don’t spam your followers with loads of hashtags, multiple posts a day, or stuffing down their throats that they need to buy your products. Be thoughtful with your content, and don’t over-sell your brand.

Direct message

There are exceptions to this rule, but I would avoid direct messaging unless you are approaching an influencer or replying to people who have messaged your account/tagged you in a photo. Your brand doesn’t want to get a reputation for messaging everyone, especially if you are messaging people asking them to follow you or feature your brand on their accounts.

Personal beliefs

You can choose to avoid this tip, but I would suggest avoiding political talk and anything else that could offend people. You do not want to alienate your audience. There is a time and place for politics, and in our opinion, it is not on your brand’s social media.

Be afraid to get very creative

Instagram is a place to express yourself and your brand. Don’t be afraid to push the boundaries and try different things that may or may not work!

So there you have it, the dos and don’ts of Instagram. Although there are many more do’s and don’ts, these are some often-made Instagram virtues and sins. The main tip we can offer you is to be thoughtful when posting and make sure you double-check everything you post to make sure it fits with your brand’s morals, and won’t offend your audience.